Marketing courses crafted for every stage
Italia CGQX offers a continuum of marketing courses covering digital strategy, SEO, analytics, and social media. Each pathway is grounded in Friary principles of curiosity, reflection, and purposeful action.
- 1Progress through beginner, intermediate, and advanced modules at your pace.
- 2Access case studies, live sessions, and templates sourced from European campaigns.
- 3Receive personalised feedback connecting learning to your marketing strategies.
Comprehensive marketing course pathways
Select a dedicated track or blend modules to architect your own Friary-inspired marketing curriculum.
Digital Marketing Foundations
Master omnichannel planning, creative asset development, and analytics to launch confident digital campaigns.
- Audience research, segmentation, and messaging frameworks.
- Campaign orchestration across email, search, and paid media.
- Measurement plans aligned with marketing KPIs.
Strategic Marketing Architecture
Apply advanced frameworks to build resilient strategies that integrate brand, product, and customer growth.
- Market insight synthesis and opportunity prioritisation.
- Strategic roadmaps and executive communication.
- Governance models incorporating Friary reflection.
SEO & Analytics Intelligence
Combine technical SEO with performance analytics to lift visibility, traffic quality, and conversion impact.
- Technical audits, schema, and content accelerator workshops.
- Attribution modelling and storytelling with data visualisations.
- Search trend monitoring and agile optimisation routines.
Brand Experience Innovation
Create brand systems that unify visual identity, voice, and customer experience across every touchpoint.
- Experience mapping and service blueprinting techniques.
- Brand governance infused with Friary values.
- Innovation labs for co-creating future moments.
Growth Analytics Sprint
Accelerate marketing performance with growth loops, experimentation velocity, and cross-functional alignment.
- North Star metric definition and OKR alignment.
- Experiment design, testing cadences, and retrospectives.
- Visual dashboards powering real-time decisions.
Flexible learning for global marketing teams
Sessions are scheduled across European, Middle Eastern, and African time zones. You can mix asynchronous labs with live strategy clinics to keep momentum without losing focus.
- Modular course architecture to fit individual and team schedules.
- Mentor office hours dedicated to campaign diagnostics.
- Downloadable playbooks for immediate implementation.
Guided by Friary-influenced mentors
Our mentors encourage attentive listening, purposeful questioning, and ethical marketing practice—ensuring strategies are inclusive and sustainable.
Mentor support highlights
Weekly check-ins, personalised feedback loops, and curated resource packs accompany every Italia CGQX cohort.
Certification path
Complete milestone projects to earn Italia CGQX credentials recognised by partners throughout Europe.
Social Media Storycraft Studio
Design authentic narratives, create platform-native content, and foster community engagement.