Empowering marketers through Friary-inspired education
Italia CGQX emerged from a belief that marketing excellence requires both rigorous practice and compassionate reflection. We unite creative strategy, analytics, and Friary values to cultivate responsible marketing leaders across Europe.
- 1Mission-driven education rooted in listening, empathy, and strategic clarity.
- 2Mentors and specialists with proven marketing experience across Europe.
- 3Learning journeys that balance innovation with measurable impact.
Our guiding principles
Every Italia CGQX decision is anchored in the Friary tradition of purpose, humility, and service.
We teach strategies that respect audiences, communities, and the planet.
We encourage experimentation and celebrate new ways to reach people.
We foster safe, inclusive spaces where every marketer can thrive.
Our mission
Italia CGQX equips marketers with the confidence, tools, and community needed to create ethical, impactful strategies. We connect Friary teachings with leading marketing practices so professionals can elevate brands without compromising values.
- Empowering individuals with strategic marketing mastery.
- Supporting organisations through collaborative learning.
- Championing marketing that centres people and culture.
Our teaching philosophy
We believe marketing education must be immersive and reflective. Learners engage in dynamic labs while examining the human stories behind data points.
Experience-first design
Each module blends theory, practice, and reflection to reinforce actionable marketing strategies.
Mentor stewardship
Guides facilitate growth through coaching, critique, and Friary-inspired dialogue.
Community impact
We encourage every cohort to consider social responsibility as part of marketing excellence.
From Friary roots to a European marketing community
Italia CGQX began as a small collective of strategists collaborating with Friary educators. Today we support marketing teams across continents.
Milestones
Founding years
We piloted marketing retreats in Friary campuses, blending contemplation with strategic planning.
Digital launch
We digitised the curriculum to serve international marketers seeking a values-led alternative to traditional training.
European expansion
Partnerships with organisations across Lisbon, Dublin, and Milan sparked a thriving marketing community.
What drives us
We are energised by marketers who want to align creativity with purpose. Our programmes build capability while honouring local cultures and global ambitions.
- Listening deeply before proposing marketing solutions.
- Balancing analytic rigour with storytelling finesse.
- Creating inclusive, collaborative learning environments.
Meet the Italia CGQX leadership
Our educators, strategists, and mentors bring cross-industry marketing experience and a shared commitment to Friary-inspired learning.
Lucia Romano
Founder & Chief Learning OfficerFormer strategic marketing director, Lucia designs curricula that balance analysis with creative storytelling.
Owen Gallagher
Director of Mentor ExperienceOwen coaches mentors on Friary facilitation techniques and ensures every cohort receives meaningful guidance.
Inês Marques
Head of Analytics & InsightsInês translates course data into actionable insights that inform new marketing courses and personalised learning paths.
European presence
Italia CGQX operates as an international hub with collaborative partners in Portugal, Ireland, Italy, and beyond.
- Regional learning hosts curate events with local marketers.
- Hybrid programmes combine on-site immersions and online workshops.
- Custom sessions address regulatory landscapes across Europe.
Partner with Italia CGQX
Whether you are an emerging marketer or a seasoned strategist, our community helps you refine marketing strategies with integrity.